Hi! I am a Senior Copywriter/Creative with 10 years of experience in both big and small agencies.
Professional career:
2018-2025 Senior Copywriter/Creative at NORD DDB, Stockholm
2017-2018 Copywriter/Creative at Ogilvy & Mather, Paris
2015-2017 Copywriter/Creative at Ming Entertainment & Utility, New York
2013-2015 Copywriter Student at Berghs School of Communication, Stockholm
2010-2013 Journalism Student at Stockholm University, JMK
Select clients throughout the years:
Försvarsmakten, Systembolaget, McDonald’s, Netflix, Riot Games, Telenor, SOS Children’s Villages, Nordea, Volkswagen, Skoda, Hyundai, Elgiganten, Samsung, Ronald McDonald House, Motorola, Polaroid and IBM.
What’s my POV?
I like to create unexpected work that puts a smile, a tear, a wow! or a “Huh-I-never-thought-of-that-before” on people’s faces. To do that I’ve sold digital CS:GO skins at Sweden’s oldest auction house for the benefit of sick children. I’ve crafted a tiny collection of workwear for kids to fight child labor. I’ve reassured young women in Sweden that they do have what it takes to join the Swedish Armed Forces (in unorthodox ways), and I’ve written one of the world’s most complicated ads to inspire people to create more complicated (and safe) passwords.
Contact:
johan.leborg@gmail.com
Contact
johan.leborg@gmail.com