Smith Optics - Frank and Marty

Research shows that 8 out of 10 professional fishermen prefer Smith Optics ChromaPop Technology to other competitors. With that in mind, we had to ask ourselves; who are the other two guys?

And thus, Frank and Marty were born. Two amateur fishermen who love fishing, but aren’t necessarily very good at it.

Chief Creative Officer: Linus Karlsson.

Creative Director: Rasmus Keger.

Creative Director: Joanna Crean

Copywriter: Johan Leborg.

Art Director: Natalie Kocsis.

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