Smith Optics - Frank and Marty
Research shows that 8 out of 10 professional fishermen prefer Smith Optics ChromaPop Technology to other competitors. With that in mind, we had to ask ourselves; who are the other two guys?
And thus, Frank and Marty were born. Two amateur fishermen who love fishing, but aren’t necessarily very good at it.
Chief Creative Officer: Linus Karlsson.
Creative Director: Rasmus Keger.
Creative Director: Joanna Crean
Copywriter: Johan Leborg.
Art Director: Natalie Kocsis.