The Swedish Armed Forces - STO - GBG

The Swedish Armed Forces has access to some of the most amazing technology in the world, like the JAS 39 Gripen - one of the world’s fastest and most advanced fighter jets. To showcase this otherworldly tech, we borrowed the look and tonality of the Swedish Railways and the most commonly travelled train route in Sweden, between Stockholm and Gothenburg, which usually takes between 4 and 5 hours by train and… 13 minutes with a JAS (conservatively counting).

Copywriter: Johan Leborg.

Art Director: Fredrik Simonsson.

This ad was Shortlisted in Guldägget and won several rounds in DN Reklamcup.

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