Ronald McDonald House & Stockholms Auktionsverk - Skins for Charity

Every year, the Ronald McDonald House Foundation hosts a charity auction to raise money, so that they can continue to provide homes away from home for families with sick children. But instead of holding a regular auction, we invited everyone to bid on some of Sweden’s biggest E-Sport professionals own personal skins, at Stockholm’s Auction House, founded in 1674.

Copywriter: Johan Leborg.

Art Director: Sofia Nordström.

Art Director: Joel Ekstrand.

This campaign was awarded a Silver and a Shortlist at Guldägget, 2x 50Watt in 100-Wattaren and a Silver at Svenska Designpriset.

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The Swedish Armed Forces - STO - GBG

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SOS Children's Villages - Hide and Seek