Systembolaget - No, No
One of Systembolaget's most important tasks is to keep alcohol away from teenagers. We know that for parents, this task becomes harder and harder as the kids grow older. To inspire parents to continue saying no to their kids, we spoofed the old Eurodisco song “No Limits” by 2 Unlimited and turned it into a teenage-sobriety anthem to remind parents that sometimes a “No” is the nicest thing you can say.
Director: Jens Sjögren.
Copywriter: Johan Leborg.
Art Director: Kalle Dos Santos.
Art Director: Nelly Engström.
Creative Director: Josephine Wallin Ankarstrand.