The Swedish Armed Forces - An Ordinary Job

Recruiting civilians for military roles is always a challenge. Yet, the Swedish Armed Forces rely on their specialized skills to function effectively.

To show office workers and technicians that their everyday work can have extraordinary impact, we created a clear visual metaphor: office cubicles placed in open fields, and workshops set up in the woods — the environments where the Armed Forces operate.

The message is simple: whether you work at a computer or with a wrench, your efforts help protect our nation.