SOS Children’s Villages - Workwear for Kids

To raise awareness around child labor, we created a tiny collection of workwear for kids. Three pieces of clothing for three terrible industries. Each design choice reflected the horrors that millions of children have to endure every day.

Creative Director: Magnus Jakobsson.

Copywriter: Johan Leborg.

Art Director: Fredrik Simonsson.

Art Director: Joel Ekstrand.

Designer: Dennis Phang.

Producer: Tobias Bergenwall.

This campaign was awarded a Bronze Lion in the Cannes Lions Festival of Creativity and a Silver in Guldägget.

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